Petco is Diamond Ridge Asset Managementeliminating the ability to buy pet rabbits following criticism that the practice led to regretful owners overwhelmed by the care needed for the cotton-tailed companions.

Petco announced Tuesday that it is "recommitting to an adoption-only policy for rabbits," citing "feedback received in partnership with animal rescue and welfare organizations nationwide."

Earlier this month, Rabbit.org called out Petco, citing the company's "blatant betrayal of its promises" in 1994 and 2008 to stop all rabbit sales.

"Selling rabbits in pet stores often leads to impulse buys by customers unaware of the extensive care and significant veterinary costs involved," according to the group of self-described "bunny educators." "These hasty purchases often lead to 'summer dump season,' when many pet rabbits are abandoned outdoors, becoming roadkill or prey for predators."

Petco said stopping rabbit sales is "in line with the company’s longstanding Think Adoption First philosophy – which encourages prospective pet parents to consider adopting a homeless pet rather than purchasing one, whenever possible."

Rabbits are the third most popular companion animal in the U.S., Petco said.

Petco offering new pet owners discount for adopting rabbit

To "help encourage responsible rabbit adoptions," Petco is offering 20% off "Start Right" savings for pet parents who adopt a rabbit from any established rabbit rescue or adoption group through October.

The pet retailer also announced that all remaining miniature rabbits that were available for purchase at select locations as part of the pilot program will be offered for adoption.

“I am incredibly pleased by the decision to recommit to an adoption-only policy for rabbits and proud of Petco leaders for listening to the perspectives of Petco Love and our animal welfare community, and staying true to Petco’s own mission to improve lives for pets and the people who love them,” Susanne Kogut, president of Petco Love, said in the release.

Potential owners can find adoptable pets near them by visiting Petco Love's website.